How Erika Kullberg Grows and Monetizes Her YouTube Channel


Erika Kullberg now has greater than two million subscribers on YouTube and over 21 million followers throughout her social media accounts — however 5 years in the past, she began off at zero subscribers, similar to all new YouTube creators.

Kullberg makes private finance movies for YouTube, Instagram, Fb, and TikTok, with content material centered on serving to folks get what they’re owed and sharing private finance anecdotes from her personal life, like why she quit a $250,000 job in company legislation.

She says of all of the platforms she posts on, she makes the most cash from YouTube.

Kullberg has made greater than $353,000 from YouTube prior to now 5 years, not together with model sponsorships and earlier than taxes.

Credit score: Erika Kullberg

It took her about three months of posting one YouTube video per week to get her first thousand subscribers and qualify for monetization. That is fairly quick: For reference, information on the VidIQ channel exhibits that it takes about 15.5 months on common for YouTubers to get monetized.

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Kullberg shared the secrets and techniques behind her YouTube channel’s quick monitor to progress in an interview with Entrepreneur.

Entrepreneur: Was there a mindset or something you probably did strategically to assist your channel stand out and get monetized?

Kullberg: After I first began YouTube, I dedicated to placing out one video per week for one 12 months it doesn’t matter what. As a result of what I see numerous occasions for YouTube is folks put out 5 movies after which they’re so discouraged that they don’t seem to be magically at a thousand subscribers after 5 movies that they simply quit. So 52 movies. That was an enormous mindset factor.

One other factor that I did was examine and analyze YouTube channels earlier than I launched my very own. I spotted the significance of getting the correct thumbnail and getting the correct title. It additionally must be a subject that you simply’re tremendous obsessed with.

It took me three months to hit a thousand subscribers and that was after placing in a single video per week. For every video, I used to be spending 15 to twenty hours.

How might somebody discover a YouTube area of interest that may quickly develop? Are there any instruments or analysis ways you’d advocate as they scope out the sector?

For the area of interest, I would say do not base your content material on what has the prospect to quickly develop. Base it off of what you are obsessed with. I do suppose a great metric to grasp how giant the potential market is seeing how giant the largest folks in that area of interest are… that will provide you with a tough sense of how huge the area of interest is.

After which for those who’re particularly eager about find out how to construct cash by means of YouTube, find out how to use it to both complement your present revenue or ultimately substitute your revenue, I would even be eager about how worthwhile that area of interest might be, not simply in YouTube advert income, which is one option to earn cash, however in different alternatives too. May you turn out to be an affiliate marketer?

In case you’re a gardening channel, then you may promote gardening provides and perhaps earn a fee off of that. That is internet affiliate marketing. So, considering two steps forward of what’s the potential for me to not solely develop this channel and get subscribers, however to generate profits.

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The YouTube search bar is your greatest instrument. There are paid instruments that YouTubers use. The three paid instruments that come to thoughts are TubeBuddy, VidIQ, after which ViewStats.com.

What sort of preparation did you do earlier than you posted your first video?

I analyzed what different movies have been doing. One of many workouts I’d advocate everybody do is to go discover the people who find themselves speaking about the identical factor that you simply need to discuss to.

Record them out after which go to their YouTube movies and type by in style movies. That begins to provide you an concept of what sort of viral subjects there are in your movies.

On the level you are at now, how do you be sure that your channel retains rising?

For me, I believe naturally for those who hold placing out content material, it should continue to grow. It could not all the time develop on the identical tempo. Like, as an example, within the private finance area, if you wish to get probably the most views, you’ll want to discuss issues which can be trending and keep on prime of the fashionable subjects.

However I’ve type of shifted to a unique course with my channel, so I create content material that I am all for speaking about as a substitute.

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How do you stability YouTube and different ventures, like your authorized tech startup Plug and Legislation?

When you begin making a living for YouTube, you may determine what you might be uniquely positioned to do, after which what you may rent out.

So once I first began YouTube, I used to be training as a lawyer full-time, and doing YouTube as my aspect passion for 20 hours every week on prime of that.

Credit score: Erika Kullberg

I edited the primary video myself and it took me 20 hours to learn to edit. After which one other 10 hours to edit that video. So then I employed an editor.

As I began to earn some revenue from YouTube, I used to be in a position to rent out completely different elements of it. So I used to be in a position to rent an individual who designs thumbnails. I discovered find out how to rent and delegate duties. I’ve many individuals on my workforce now who assist me, but it surely did not begin that manner.

You used to work in company legislation. What recommendation do you will have for somebody eager about a profession change?

Be sure to manage to pay for to do it. In case you’re eager about leaving or altering your profession or quitting to turn out to be an entrepreneur, begin saving up.

If you can begin exploring your aspect passion on the weekends, hopefully, that aspect passion, as quickly because it begins producing revenue usually, can turn out to be your essential factor and you may give up your job.

Do you ever remorse leaving that company life behind?

I’ve by no means as soon as regretted leaving the company world behind.

I grew to become a lawyer as a result of I wished to assist folks, and I wished to make a distinction. However being a company lawyer did not fulfill that for me, and I did not love having my time dictated and managed by a boss. I really feel very, very fortunate and I by no means remorse taking the leap to be right here. Depart behind the company life and the flamboyant paycheck.

Credit score: Erika Kullberg

Do you will have another recommendation for entrepreneurs who need to begin and develop a YouTube channel?

I would say be clear in your mission, perceive the monetization route, perceive that outcomes usually are not going to be quick, it’s in all probability going to take you twice as lengthy to get to no matter subscriber rely you are hoping for, and so be affected person and perceive that it is numerous work.

To offer context, I neglect the precise numbers, but it surely took me three months to hit a thousand subscribers, it took me one other three months to hit 2,000, after which in a month, between months 5 and 6, I went from 2,000 to 52,000 subscribers, roughly, and made $20,000 that month from YouTube.

That was a mix of YouTube, advert income, associates, and sponsorships. So, you are only one video away from altering the trajectory of your future. Be affected person and do not quit.

This interview has been minimize and edited for readability.

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