Selena Gomez Shuts Down Rumors, Says Not Promoting Uncommon Magnificence


Actor, singer, and entrepreneur Selena Gomez is not promoting her multi-billion greenback magnificence model any time quickly.

Gomez clarified in an interview this week that she was not fascinated by promoting her magnificence model, Uncommon Magnificence, or taking it public. The corporate is reportedly value $2 billion.

“I haven’t got any plans on that, genuinely,” Gomez instructed TIME.

Gomez primarily focuses on Uncommon Magnificence’s product improvement and philanthropy, overseeing the Rare Impact Fund, which has raised $13 million since Gomez based the corporate in 2020.

She instructed TIME that she might be engaged on merchandise for Uncommon “for the subsequent few years” and that she by no means needed the corporate “to be about making some huge cash and that is it.”

Selena Gomez. Photograph by Samir Hussein/WireImage

Gomez’s remarks refute a March report that Uncommon Magnificence was in personal talks a few attainable sale or IPO.

Associated: Is Selena Gomez the Next Beauty Billionaire?

Uncommon is fashionable on social media and sells an array of $30 and under make-up, physique care, and brushes.

A $23 liquid blush from the corporate went viral on TikTok in 2022 and introduced in $70 million in revenue that 12 months. The corporate’s bestsellers embody tinted lip oil and matte lipstick, per a ranking on its website.

Uncommon reportedly hit greater than $400 million in web gross sales from February 2023 to February 2024.



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