Probability the Rapper: Musician and Group Advocate

On this video section from SUCCESS journal’s July/August 2023 cowl interview with Probability the Rapper (full title Chancelor Johnathan Bennett), the multi-Grammy-winning musician shares the perks of being an unbiased artist, his recommendation for budding entrepreneurs and the way he’s making an affect on communities throughout the globe.

Creating Probability the Rapper

A giant a part of Probability’s attract—and maybe a primary driver for his continued success—is his dedication to being an unbiased artist. He doesn’t have a file label, and even within the early aughts of his profession, he opted to make a reputation for himself by means of old school advertising: handing out mixtapes together with his recordings without cost and encouraging feedback from anybody prepared to pay attention. 

This grassroots strategy and his willpower finally received, and Probability rapidly ascended the music empire ladder. In between coveted partnerships with manufacturers like Crimson Bull, Doritos and H&M, and collaborations with Kanye West, Justin Bieber and different family names, Probability hasn’t forgotten the group that helped him get there. Now he’s returning the favor.

“There are occasions when it’s important to insert your self within the scenario to create the change you wish to see,” he says in his cover story. The rapper has completed simply that, pouring again into his Chicago hometown with tasks like Warmest Winter, a partnership with a Detroit-based nonprofit that offered 1,000 coats to maintain homeless residents of Chicago heat. He additionally speaks to SUCCESS about his latest imaginative and prescient: the Black Star Line Festival, a free occasion geared towards offering a spot for international members of the Black group to collect, encourage and commune safely. 

While you strip away the highlight and the awards, Probability is unchanged. As a result of, on the finish of the day, his work is deeper than simply making music—it’s at all times been in regards to the artwork of connection.

Photograph by Nick Onken.

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